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Branding may be Great Wall's first barrier

Shields Gazette

|

October 24, 2025

SUV offers a Chinese puzzle of success Down Under, writes Tom Sharpe

Branding may be Great Wall's first barrier

Buyers of Great Wall Motors' Haval Jolion Pro Hybrid Ultra are likely to spend as much time decoding the car's branding as they are exploring the value-focussed SUV's myriad standard features.

Its sprinkling of decals does little to explain that China's Great Wall Motors (GWM)-previous purveyors of the Steed pickup, here in the UK - is the manufacturer, Haval is the brand and Jolion Pro Hybrid is the model.

On top of that there are three trims to consider: Premium (£23,995), Lux (£27,995) and Ultra (£29,995).

Simpler to understand is that it competes with the likes of MG's ZS and Renault's Captur.

Under the bonnet is a 1.5-litre petrol engine emitting just 94bhp. However, at the Jolion's heart is a 149bhp electric motor, powered by a 1.8kWh battery, delivering a total 189bhp to the front wheels.

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