How women are redefining financial independence

THERE’S a quiet but powerful shift happening in South Africa’s financial landscape, and it’s being led by women. We’re not just participating in the economy, we’re shaping it, one decision at a time. From buying homes and cars to managing insurance and investments, women are increasingly taking control of their financial futures. And while I don’t yet own a house, I see myself reflected in this movement.

- DIEKETSENG MALEKE

Standard Bank’s latest data paints a compelling picture: nearly 40% of all main applicants for home loans today are women, and two-thirds of those are buying property on their own. That’s not just progress, it’s a redefinition of independence. It’s women saying, “I can do this. I will do this.”

For years, women have made up the majority of Standard Bank’s home loan clients. But what’s truly remarkable is the rise in sole ownership. In the past two years, 66% of female main applicants bought homes without a co-applicant. These are women who've built careers, saved diligently, and made long-term investments in their futures.