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Sardine Run buzz builds as East Coast waters come alive

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May 28, 2025

THE buzz is unmistakable along South Africa’s East Coast — the Sardine Run is coming, and the excitement is electric.

As cold fronts begin to roll in, anglers and ocean enthusiasts alike are tuning in to early signs of what promises to be one of the most dynamic runs in recent memory.

Early drone footage and on-the-ground reports hint at increasing marine activity, and with temperatures dropping just right, the stage is being set for a spectacular oceanic event.

The Sardine Run, often referred to as the “Greatest Shoal on Earth”, attracts not only massive shoals of sardines, but also predators, birds, and fishermen eager to get in on the action.

Rock and Surf Lighting Up

The entire East Coast is experiencing a fishing boom, with Transkei’s rugged coastline delivering unforgettable sessions and Kosi Bay keeping lines tight and spirits high.

Anglers are calling it “rod-bending getting HOOKED chaos” from sunrise to sunset, with a broad variety of species making appearances.

Tides have been ideal, and with excellent water clarity and bait presence, each cast holds promise.

For seasoned fishers and newcomers alike, this is more than a seasonal event - it’s a celebration of coastal life.

North Coast: Action-Packed and Unforgiving

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