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IIM Lucknow joins newsroom to decode spiritual significance of Puri Rath Yatra
NF Times
|July 11, 2025
The Indian Institute of Management (IIM) Lucknow’s Centre for Marketing in Emerging Economies (CMEE) has launched a survey on the Puri Rath Yatra experience in collaboration with Newsroom.
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According to reports, the survey will focus on understanding the challenges in managing large crowds and ensuring a smooth experience for devotees. The findings of the survey are expected to provide valuable insights for planning and strategising future events like the Rath Yatra.
This story is from the July 11, 2025 edition of NF Times.
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