YouTube's New Rules Curb Repetitive AI Content, But Creators Still at Risk

Even as YouTube's new rules seek to curb content mass-produced with artificial intelligence tools, a large volume of repetitive video and audio is still a risk for creators.

- Lata Jha

"We have lately seen a massive increase in posting of pure AI-generated content, especially video. We have seen creators also use the same as a shortcut, although exact numbers vary widely depending on platform moderation policies," Sunder Venkatraman, chief business officer at short video app Josh, said. "AI can boost creativity and streamline content production, but its proliferation risks overshadow original creator efforts, potentially diminishing their visibility and income."

The rise of AI introduces complexities in preserving creators' rights and ensuring fair rewards for original content, Venkatraman added. Key challenges include accurately identifying subtle forms of AI manipulation and preventing inadvertent promotion of duplicated content, he said.