Go Unlimited with Magzter GOLD
Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just
Try GOLD - Free
Why direct-to-OTT films can't match the pull of web series
Mint New Delhi
|February 12, 2025
Unlike long-format series that generate conversations, movies have a shorter window to create impact
Feature films released directly on streaming platforms are struggling to compete with long-format web series that run into multiple seasons and episodes, keeping audiences engaged with an ongoing storyline.
According to a report by media consulting firm Ormax, the most-watched Hindi language original movie on OTT in 2024, Do Patti, garnered a viewership of 15.1 million, half that by the most-watched Hindi web show Mirzapur.
Entertainment industry experts say that the established franchise value and multi-episode storytelling of a series benefit new seasons in terms of instant eyeballs.
By contrast, films streaming straight on OTTs often have to battle the perception that they are not good enough for theatres. Add to it the fact that the buzz around a 2-to 3-hour feature dies down sooner.
This story is from the February 12, 2025 edition of Mint New Delhi.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Mint New Delhi
Mint New Delhi
Indian auto chases Europe EV dream
Cos acquire struggling European firms for design, expertise
2 mins
September 30, 2025
Mint New Delhi
Passive fund boom gets niche facelift
Investors hunting low-cost but innovative market bets are fuelling a boom in niche passive funds targeting better returns than plain-vanilla alternatives, often alongside indices designed to track them.
2 mins
September 30, 2025
Mint New Delhi
Focus back on TCS woes as former Al boss quits
Tata Consultancy Services Ltd's struggle to sell AI services and products to clients is back in the spotlight, even as the legacy offshoring business grapples with uncertain demand and barriers in the US, its largest market.
2 mins
September 30, 2025
Mint New Delhi
Vodafone Idea seeks further relief on AGR dues in SC plea
Vodafone Idea, which owes ₹83,400 crore in AGR dues, had sought a ₹45,000 crore waiver
3 mins
September 30, 2025
Mint New Delhi
YET ANOTHER PAUSE IN REPO RATE? IT’S A CLOSE CALL FOR MPC THIS TIME
The Reserve Bank of India’s monetary policy committee (MPC) is set to announce its policy decision on 1 October.
3 mins
September 30, 2025
Mint New Delhi
Dubai halts HDFC from adding new customers
HDFC Bank Ltd, the largest private sector lender, has been banned from onboarding new customers at its Dubai branch after a regulator flagged lapses in its processes. The bank was penalized by a Dubai regulator for offering financial services to local clients who were not onboarded at the Dubai International Financial Centre, the Mumbai-based lender said in an exchange filing late on Friday.
1 min
September 30, 2025
Mint New Delhi
Moody’s retains India rating at Baa3, maintains stable outlook
Moody’s Ratings has retained India's credit rating at 'Baa3' and maintained a stable outlook owing to its large and fast-growing economy, sound external position and stable domestic financing base.
1 mins
September 30, 2025
Mint New Delhi
TV, OTTs team up as syndication grows
With exclusivity no longer the norm, TV channels and streaming platforms are syndicating free content across networks.
2 mins
September 30, 2025
Mint New Delhi
Carlsberg to invest in food processing
Brewing company Carlsberg has committed to invest ₹1,250 crore in the food processing sector in India, which is a “priority growth market” for the Danish group.
1 min
September 30, 2025
Mint New Delhi
Walmart CEO issues wake-up call: ‘AI Is going to change literally every job’
Walmart executives aren’tsugarcoating the message: Artificial intelligence will wipe out some jobs and reshape its workforce.
4 mins
September 30, 2025
Listen
Translate
Change font size