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TV, AVOD premium push to lift festive ad spend by 12-15%
Mint New Delhi
|September 01, 2025
Broadcasters set to air festive specials, movie premieres, reality shows; AVODs to roll out originals, regional content
This festival season could see advertising spends grow 12-15% from a year ago for entertainment firms, including television broadcasters and AVOD (advertising video-on-demand) platforms. Strong consumer sentiment, higher discretionary spending and big-ticket festive and cricket properties are driving this momentum, according to industry experts.
This story is from the September 01, 2025 edition of Mint New Delhi.
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