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Than Expected
Mint New Delhi
|July 24, 2025
Growth in AI searches may depress traffic to websites where brands have long directed energy and resources
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Searches are what we call informational or productivity-based: Help me solve this problem, help me answer this question," said Goodman. Traditional search result pages, on the other hand, were designed to lead consumers out to other destinations online, he said. AI chatbots for now are less a replacement for traditional search engines than another emerging responsibility for marketers, according to Andrew Lipsman, founder of consulting firm Media, Ads + Commerce.
This story is from the July 24, 2025 edition of Mint New Delhi.
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