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Rural demand drives FMCG growth in September quarter
Mint New Delhi
|November 18, 2025
India’s fast-moving consumer goods (FMCG) sector reported a 5.4% rise in September-quarter volumes, which moderated sequentially on account of disruptions related to the transition to new goods and services tax rates, while the value of sales jumped 12.9%, according to data released by consumer intelligence platform NielsenIQ.
FMCG sector saw a 5.4% rise in Sept quarter volumes.
(MINT)
The rural markets, which account for 38% of FMCG volumes, grew faster than the urban areas for the seventh consecutive quarter. Urban volumes reported a sequential slowdown.
The FMCG sector recorded a 7.1% increase in pricing-led growth, with unit growth outpacing overall volume growth—indicating a consumer preference for smaller packs. FMCG volumes had grown 6% in the June quarter.
This story is from the November 18, 2025 edition of Mint New Delhi.
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