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Pricing, brand intent cloud gaming app Dreamll's ad-backed return
Mint New Delhi
|October 06, 2025
Dreamll is relaunching as a free-to-play, ad-supported fantasy platform even as the comeback raises a harder question of how to replace commissions from paid contests while keeping fans engaged at scale.
Dream11 has relaunched with ad integrations.
(AFP)
Speaking with Mint, Dreamll's chief marketing officer Vikrant Mudaliar said the near-term priority is to preserve the contest feel and add free to enter contests, widen ad formats, and increase contests per match without breaking gameplay flow.
Dreamll, India's once-largest fantasy gaming app that has relaunched with ad integrations from companies like Swiggy, Astrotalk and Tata Neu, highlights the central challenge: preserving the contest feel where fans return to build teams, track performance and compete, while also layering gratifications and rewards that keep interest alive without cash stakes.
This story is from the October 06, 2025 edition of Mint New Delhi.
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