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My investments must have a personal story
Mint New Delhi
|April 03, 2025
It is inevitable to burn your fingers a few times, said Abhishek Bachchan
Abhishek Bachchan tries to gauge whether a brand has a personal story that resonates with him before deciding whether to come on board.
Speaking at the Mint India Investment Summit in Mumbai, the 49-year-old actor said, "I get bored easily, so a brand (or business) needs to have a personal story. Today, we (as Indians operating businesses) are unapologetic and market leaders. There is a great sense of pride," Bachchan said.
He said he can't keep at arm's length from his investments and likes to be seen as a strategic partner, not a brand ambassador.
"I like to reach out and say 'here's what I can do'," Bachchan said. He added that he had reached out to brands such as Naagin and Vahdam to come on board as investors as their offerings impressed him.
This story is from the April 03, 2025 edition of Mint New Delhi.
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