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Malabar Gold weighs entry into lab-grown diamond segment
Mint New Delhi
|May 29, 2025
Malabar Gold & Diamonds is exploring entry into the lab-grown diamond market with a distinct branding strategy, joining a small but growing list of large jewellery retailers eyeing the nascent segment.
The company is studying consumer interest in lab-grown diamonds and evaluating how best to position its offering, said M.P. Ahammed, chairman of the Kerala-headquartered group. "We want to come in with a different proposition with a separate identity and not mix it with natural diamonds, as customers are different. We will formalize something," he said on the sidelines of a press conference in Delhi.
Malabar has not yet set a timeline for its venture.
This story is from the May 29, 2025 edition of Mint New Delhi.
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