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Live entertainment takes centre stage on streaming apps
Mint New Delhi
|May 06, 2025
Industry experts say the appeal lies in the unpredictability of live content: it's raw, real-time and communal
Once defined by on-demand convenience, streamers are now betting on live events—from sports to entertainment—to capture audience attention. Industry experts say the appeal lies in the unpredictability of live content: it's raw, real-time and communal.
Unlike on-demand shows, live-streaming creates a shared moment of experience, amplifying viewer engagement. And for platforms hungry for monetization, it unlocks fresh avenues for sponsorships and interactive opportunities—making it a win-win for audiences and advertisers.
This story is from the May 06, 2025 edition of Mint New Delhi.
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