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Brands Sponsor Influencers at Global Events
Mint New Delhi
|July 15, 2025
Companies like JioStar, Warner Bros, Heineken are roping in creators to attend and promote global events
Follower views on influencers' social media posts are becoming their tickets to global events such as Wimbledon, Coachella, and the F1 premiere. Companies such as JioStar, Warner Bros, and Heineken are roping in creators to attend and promote these events.
Take Sakshi Keswani, a comedy content creator with over 2 million followers on her Instagram handle @beingsuku_. JioStar has flown Keswani to London for the second time to create content around the ongoing Wimbledon matches at the central court. Previously, the streaming platform sponsored her to attend the English Football League in May 2024.
This story is from the July 15, 2025 edition of Mint New Delhi.
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