Go Unlimited with Magzter GOLD
Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just
Try GOLD - Free
'Will stay at top end with our EV offerings"
Mint Mumbai
|September 16, 2023
Mercedes-Benz’s global EV strategy is to exit the volume segment play
Mercedes-Benz India Pvt. Ltd, the country’s largest luxury carmaker, will follow a top-down strategy with its electric vehicles (EVs) in alignment with its global plan to exit the “volume segment" play, and hopes to benefit from the fact that its rivals are launching EVs in more affordable price brackets, competing with mass-market players, a top company executive said.
Top-end vehicles contribute to a quarter of the German carmaker’s sales in India, whereas entry-level luxury models contribute close to 15% of its sales.
Mercedes-Benz India on Friday launched its first EV for the market in this year, the EQE SUV at ₹1.39 crore, after introducing the locally-assembled EQS sedan and the EQB SUV last year. This will be the Stuttgart-based carmaker’s seventh new launch in India in the calendar year, and the third product in its battery electric vehicle (BEV) portfolio at present.
This story is from the September 16, 2023 edition of Mint Mumbai.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Mint Mumbai
Mint Mumbai
A seven-seater SUV with a touch of style
The Volkswagen Tayron brings refined European flavour to the three-row SUV space, offering premium interiors and features
3 mins
October 03, 2025
Mint Mumbai
Thyssenkrupp-EP Group JV ends, Jindal gains clear run
EP Group agrees to exit the talks, returning its 20% stake in Thyssenkrupp Steel Europe
2 mins
October 03, 2025
Mint Mumbai
India gets $13 billion investment pledges to make electronic parts
India’s scheme offering incentives to create an electronics component supply chain has generated strong interest as the Centre received 249 applications, proposing investments totalling $13 billion (₹1.15 trillion), according to Union information technology (IT) minister Ashwini Vaishnaw.
1 mins
October 03, 2025
Mint Mumbai
Russia looking to 'escalate': Zelensky
Ukraine’s president Volodymyr Zelensky warned Europe on Thursday that recent drone incursions showed Russia was looking to “escalate” its aggression, as he offered his country’s war-honed expertise to help counter the threat.
1 min
October 03, 2025
Mint Mumbai
Auto parts cos grow abroad, following Motherson model
Companies scout for global opportunities in forgings, castings, interiors and electronics
3 mins
October 03, 2025
Mint Mumbai
Hackers extort executives after claiming Oracle apps breach
Executives and technology departments at large organizations are being extorted by a notorious ransomware group that claims to have stolen their data from a suite of popular Oracle Corp. applications.
1 min
October 03, 2025
Mint Mumbai
Instant grocery delivery is going luxe to stand out
Blinkit joins the race as it expands to ozone-washed fruits and artisanal breads to cheese
2 mins
October 03, 2025
Mint Mumbai
Apple puts Vision Pro revamp on back burner
Apple Inc. has hit pause on a planned overhaul to its Vision Pro headset to redirect resources toward a more urgent effort: developing smart glasses that can rival products from Meta Platforms Inc.
1 min
October 03, 2025
Mint Mumbai
The latest attack on H-IBs has bipartisan support in America
Trump’ anti-immigration agenda could prove to be a vote winner
3 mins
October 03, 2025
Mint Mumbai
India needs its boring machines to be made at home: Here's how
We could get relief from the chokehold of foreign firms through a well-crafted 'Make in India' plan
2 mins
October 03, 2025
Translate
Change font size