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Swift tells fans to expect bangers on new album
Mint Mumbai
|October 02, 2025
'The Life of a Showgirl' is shaping up to be the biggest release of the year
With the meticulously planned release of Taylor Swift's 12th album this Friday, the country singer-turned-pop star demonstrates again that she is as business savvy as she is musically adept.
From hints dropped during her last tour in 2024 to movie screenings this coming weekend to accompany the new album's release, “Taylor Swift has perfected marketing as narrative art,” said Robin Landa, a professor who studies advertising and branding at Kean University. “She doesn't simply release an album—she orchestrates a cultural phenomenon.”
The massively hyped The Life of a Showgirl album was inspired by Swift's experiences during her record-breaking “Eras” concert tour, which coincided with the singer's romance with her now-fiance Travis Kelce, a three-time Super Bowl champion football star.
This story is from the October 02, 2025 edition of Mint Mumbai.
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