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Renault in revamp mode in India: CEO
Mint Mumbai
|January 10, 2024
Renault is revamping its existing products in India, adding new features to an ageing portfolio of small cars and compact sports utility vehicles before it invests in launching brand-new models here, in an interim plan that will help the French carmaker achieve a "double-digit" growth in 2024, a top company official said.
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The company, currently competing in a shrinking small-car segment and facing competitive pressures, is refining its offerings to amplify value for consumers without escalating prices, Venkatram Mamillapalle, country CEO & managing director of Renault India, told Mint in an interview.
He likened the company's new approach to the "Mini Cooper" way, emphasizing the enhancement of the value proposition for small cars while avoiding price hikes.
"The whole idea is, we are changing the proposition of these three models," Mamillapalle said.
This story is from the January 10, 2024 edition of Mint Mumbai.
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