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Nike's turnaround lifts stock
Mint Mumbai
|October 02, 2025
Nike Inc.’s turnaround efforts are starting to pay off as the world’s largest sportswear company realigns the business around sports such as running and basketball.
The firm said efforts to roll out new products, boost marketing efforts and clear out old inventory helped blunt a longtime sales slump—results that buoyed Nike shares by about 4% in premarket trading.
The stock had dropped about 8% this year through Tuesday's close as investors waited for Nike to show signs that its comeback bid is actually working. On Wednesday, Nike's better-than-expected results also boosted European sportswear stocks, with both Adidas AG and Puma SE shares climbing.
This story is from the October 02, 2025 edition of Mint Mumbai.
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