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Meta mulls ad-free FB, Insta access in India by next year

Mint Mumbai

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October 09, 2023

Ad-free subscriptions for users not willing to give consent for personalized advertisements

- Shouvik Das

Meta mulls ad-free FB, Insta access in India by next year

Amid talks of launching an ad-free subscription plan to conform to European Union’s user privacy regulations, Mark Zuckerberg’s Meta Platforms, the parent company of Facebook, Instagram and WhatsApp, may consider introducing a similar plan in India by 2024, two executives said.

Internal discussions at Meta regarding a subscription plan for Facebook and Instagram are in preliminary stages, and there’s a possibility of adopting such an approach in the future, the people said on condition of anonymity. The move arises from the company’s concerns about how increasing tech regulations worldwide, including in India, could potentially change the way the internet and its services are operating today, one of the two people said.

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