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Live events move beyond big cities to thrill small-towners
Mint Mumbai
|February 05, 2024
BookMyShow Live experienced a 2.3-fold increase in its consumer cohort of premium event-goers
Post-pandemic recovery continues for India’s live-events business that is curating everything from music festivals to multiple-city comedy tours for young audiences craving outdoor experiences.
While the initial enthusiasm for such events was attributed to revenge consumption, as people emerged after being confined to their homes by covid-19, footfalls have mostly sustained, industry experts said, with smaller cities joining the list of patrons for such events. English singer and songwriter Ed Sheeran will perform in Mumbai this March, while comedy tours featuring Kanan Gill and Sahil Shah, apart from live concerts and performances by Asha Bhosle, Arijit Singh, Sunidhi Chauhan, Yuvan Shankar Raja and Harris Jayaraj, are lined up across various Indian cities.
This story is from the February 05, 2024 edition of Mint Mumbai.
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