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India now fastest growing market for US Polo Assn
Mint Mumbai
|August 26, 2023
It is targeting a billion-dollar business over the long term from India, which accounted for 15% of sales last year
India has emerged as the fastest-growing global market for US Polo Assn (USPA), making up 15% of the clothing company’s global sales last year, said a top executive.
"USPA reached $2.3 billion (globally) at retail in 2022. Our initial plan was to get to $2 billion by 2025, so we exceeded our long-term strategic plan last year. And India has been a very, very important part of that growth with roughly 15% of retail. This is also our fastest growing market and is among the top three in the world," said J. Michael Prince, president and CEO of USPA Global Licensing, the company that manages and oversees the US Polo Assn brand.
Prince, who is in India to launch a new Legends marketing campaign and a new dedicated website with its longtime Indian licensee Arvind Fashions, told
This story is from the August 26, 2023 edition of Mint Mumbai.
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