How to stand out and get hired in the AI era

As more recruiters rely on tech to find potential workers, candidates need to strike a balance between using AI and in-person networking

- Reem Khokhar

• Swapping generic claims like "strong communicator" for specific examples of impact can help job seekers stay ahead

When Ruchina Puthooran, 27, was looking for a job in Bengaluru two years ago, she began with a little help from artificial intelligence (AI) to structure and optimize her resume. Aware of the fact that recruiters commonly screen resumes through AI, she wanted to ensure her CV included keywords and skills which the algorithm would catch, while showing authenticity and distinctive achievements. "Getting past AI screening isn't easy. Everyone's CV looks the same. The trick is to keep it simple, but smart, adding keywords strategically. I used AI for about 20%," says Puthooran, a PR professional, adding that the focus should be on quantifiable achievements-numbers that make your work pop. "Show impact, not just responsibilities, because everyone's got those." All that effort paid off and she got a job.

While navigating today's job market, candidates are contending with human and AI assessment. Applicant tracking systems (ATS) are commonly used by recruiting professionals to manage the hiring process. Job hunters are also using AI for support, with tools like Chat GPT, Jobscan and Interviewer.AI, to hone and optimize resumes, help negotiate salaries, practice interview questions and compare CVs against a job description. But AI can only do so much, providing structure or suggestions with which one can make more informed choices. So, what's the best way to make oneself stand out in today's job market? Strike a balance between using AI effectively and network and connect with people, suggest experts.