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Gaurav Banerjee's bold reset at Sony
Mint Mumbai
|December 18, 2024
After Sony Pictures Networks India's $10-billion merger with Zee Entertainment fell apart earlier this year, the network's new managing director and CEO, Gaurav Banerjee, is rolling out a bold strategy to reset operations.
Banerjee, known for his sharp instincts, has zeroed in on three priorities: reviving Sony Entertainment Television (SET), ramping up premium live sports, and driving subscriptions on SonyLIV.
Talking to Mint, Banerjee reflected on his first 100 days, describing it as "exciting and fulfilling." He refrained from assigning himself a scorecard, saying: "Ratings come out every week, so how I'm doing will ultimately be determined by stakeholders—my bosses, employees, viewers and business partners."
This story is from the December 18, 2024 edition of Mint Mumbai.
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