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For young, rich globetrotters, vacations are me-time
Mint Mumbai
|February 09, 2024
Young travellers are seeking out luxurious, bespoke, adventurous experiences when they plan holidays
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Yuwei Zhangzou represents a new type of Chinese tourist.
Last month, the Shanghai-based fashion influencer had close encounters with reindeer, visited Santa's village and stayed in a glass-enclosed treehouse during a trip that she organised herself to Finland. Very little shopping was involved. "I was hoping to get lucky and see the Northern Lights and I got it! I was happy," she said.
As Chinese travellers gear up for the Lunar New Year holiday, which this year runs from 10-17 February, more of the people who can afford to travel abroad are eschewing the group tours and shop-tilyou-drop holidays that were popular before the pandemic and opting for more adventurous, experience-based trips like Zhangzou's, industry experts say.
This story is from the February 09, 2024 edition of Mint Mumbai.
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