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Film-makers bank on sequels as original content disappoints
Mint Mumbai
|January 11, 2024
Major hits in Hindi and southern languages after the pandemic have been part of established franchises
A list of the most anticipated Indian movies scheduled for theatrical release in 2024, according to IMDb, an online movie database, includes five titles that are either sequels or belong to established franchises—Pushpa: The Rule-Part 2, Welcome to the Jungle, Singham Again, Bade Miyan Chote Miyan and Indian 2.
This is a clear indication that producers are reluctant to bet on fresh content and original scripts, preferring to playing it safe by rolling out sequels to titles that have established their mass appeal and commercial success. This caution is reinforced by the failure of Dunki, a star vehicle with an original script, to excite the masses, trade experts and theatre owners said.
This story is from the January 11, 2024 edition of Mint Mumbai.
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