Try GOLD - Free
E-tailers ready for festive showdown
Mint Mumbai
|September 30, 2023
Amazon, Flipkart expect a revival in discretionary spending
India’s leading online retailers are gearing up for a head-to-head clash with their annual festive season sales events starting in October and stretching until mid-November, coinciding with the cricket World Cup, which companies say will boost demand for discretionary products such as TVs and clothing after two subdued quarters.
On Friday, Amazon announced it will kick off its ‘Amazon Great Indian Festival’ (GIF) on 8 October, in sync with Flipkart’s The Big Billion Days sale, to deny any early advantage to chief rival. Amazon had earlier advertised a 10 October start date for the event. Reliance Retail’s Ajio is yet to announce its festive season sale dates.
Flipkart’s fashion platform Myntra expects about eight million customers to transact on its platform this festive season.
“August is the bellwether for the festive season in terms of how the season will shape up, and there have been good signs so far. Whether you look at festivals starting from Rakhi, Onam and Ganesh Chaturthi, all have been very good in terms of offtake; we have seen growth in festive-related categories," said Nandita Sinha, CEO of Myntra.
This story is from the September 30, 2023 edition of Mint Mumbai.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Mint Mumbai
Mint Mumbai
Equities in favour
February data from the Association of Mutual Funds in India signals a rise in equity appetite.
1 min
March 11, 2026
Mint Mumbai
Why eateries are raising the alarm over LPG supply
The restaurant industry has raised concerns after a government order prioritizing cooking gas for household use triggered confusion over the availability of commercial cylinders used by eateries.
2 mins
March 11, 2026
Mint Mumbai
OIL ON THE BOIL: IRAN WAR VS PAST SHOCKS
When the US and Israel began bombing Iran on 28 February, crude oil prices rose but not significantly in at least a couple of days.
4 mins
March 11, 2026
Mint Mumbai
Boeing 737 runs into wiring headwind
Boeing said on Tuesday first-quarter deliveries of its narrow-body 737 MAX jets could face delays due to wiring flaws, the latest hiccup for the troubled planemaker as chief executive officer Kelly Ortberg looks to improve its reputation.
1 min
March 11, 2026
Mint Mumbai
IndiGo CEO Elbers resigns just months after Dec chaos
Founder and managing director Rahul Bhatia has stepped in as the airline's interim chief
3 mins
March 11, 2026
Mint Mumbai
Telecom sector asks govt for priority fuel
If successful, model can improve warnings, disaster preparedness, agricultural planning
1 min
March 11, 2026
Mint Mumbai
IDFC First settles ₹645-cr fraud case
IDFC First Bank said it has settled fraud claims at its Chandigarh branch of ₹645 crore and found no further discrepancies.
1 min
March 11, 2026
Mint Mumbai
Iran war revives demand for REITs after IT-driven sell-off
Real estate investment trusts have held up better than the broader market so far this year
2 mins
March 11, 2026
Mint Mumbai
Indian kitchens need to quit gas and go electric
The Iran war spotlights our import dependence for energy. Let's switch from gas to induction stoves for cooking. A few reforms could pave the way for a climate-friendly electric transition
2 mins
March 11, 2026
Mint Mumbai
Iran war hits auto parts exports; industry turns to govt
The US-Iran war is disrupting exports and production in India’s auto components industry, which has approached the government for financial support and assured access to energy sources such as liquefied petroleum gas (LPG) and piped natural gas (PNG) used in manufacturing processes.
1 min
March 11, 2026
Translate
Change font size