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Disney+Hotstar picks up
Mint Mumbai
|February 09, 2024
In December quarter, paid subscriptions have increased—the first time since it lost IPL rights
Disney+Hotstar, Walt Disney Co.'s video streaming service in India and other Asian markets, witnessed its first-ever increase in paid subscribers since it lost digital rights to stream the Indian Premier League (IPL) last year.
In the first quarter (the company follows an October to September financial year), its paid users went up by 2% to 38.3 million from 37.6 million at the end of the September quarter.
However, core Disney+ subscribers dropped by 1% to 46.1 million. The Disney+ Hotstar service has seen a steady decline in its subscriber base in recent months. It had 61.3 million subscribers at the end of September 2022 but witnessed a dip since Disney Star lost the digital rights to stream IPL last year to rival Viacom18. Disney had said in its quarterly earnings report last August that it had lost more than 12 million streaming subscribers in India in three months due to the result of customer cancellations after losing IPL rights.
This story is from the February 09, 2024 edition of Mint Mumbai.
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