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Dairy Milk maker amps up rural play in India
Mint Mumbai
|December 19, 2023
Better road network, rural electrification help Mondelez expand footprint
Mondelez India, known for its popular chocolate brands like Cadbury Dairy Milk and Toblerone, has doubled its rural footprint in the past five years. This growth has been attributed to the strategic deployment of additional chillers and extending their market reach to more villages, thereby gaining a competitive edge in the packaged foods sector.
The company's deliberate and mindful expansion into rural areas revolves around maintaining product quality and establishing a reliable cold chain network. "We don’t want to expand in rural mindlessly but also ensure product quality…We are focusing on expanding our portfolio in rural markets only when we have the necessary cold chain capabilities, both in our distribution and at the last mile," explained Desmond D’Souza, director of sales at Mondelez India.
This story is from the December 19, 2023 edition of Mint Mumbai.
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