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Bira to add more pubs, breweries in new markets
Mint Mumbai
|January 31, 2025
The company expects revenue to reach ₹125 crore by the end of FY25 and ₹200 crore by FY26
BTB Marketing, a wholly owned subsidiary of B9 Beverages Ltd, is targeting ₹200 crore in revenue by FY26 with plans to expand its popular beer chains and taproom outlets across cities.
The company aims to open 25 new outlets, with most of the growth set to come from The Beer Cafe chain, which has 51 locations nationwide, Rahul Singh, vice president of the pubs and taprooms division at the company, told Mint.
The Beer Cafe has recovered after the pandemic setbacks when it shut over 15 stores. It now operates 40 company-owned outlets and 11 franchised ones.
Bira Taproom has grown from two locations in 2021 to 10 in seven cities, Singh added.
The Beer Cafe offers bottled and fresh beer, alcoholic beverages, and food, while Bira Taproom serves only its own brewed beer and other alcoholic drinks.
This story is from the January 31, 2025 edition of Mint Mumbai.
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