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Aha Eyes Long-Format Shows to Retain Users
Mint Mumbai
|February 24, 2025
Streaming platforms have started serializing shows, instead of releasing all the episodes of a season in one go
Telugu and Tamil video streaming platform aha, owned by film producer Allu Aravind, is eyeing long-format shows, which will drop episodes every week to sustain viewer engagement and retain existing users, at a time when OTT platforms are struggling to acquire paid subscribers.
Aha is also looking at entering a new language market, other than Telugu and Tamil, and is banking on a mix of films bought post-theatrical release, limited series and long-format shows dropping weekly, to be relevant in a market, where it says, all entertainment apps, and not just OTTs, are fighting for the limited time and attention span of users.
This story is from the February 24, 2025 edition of Mint Mumbai.
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