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Will Khan's YouTube Gamble Pay Off? Experts Are Unsure
Mint Kolkata
|August 11, 2025
The pay-per-view model on YouTube could help the film make just about ₹25-30 crore over the next few months
Aamir Khan's bold move to release his latest movie Sitaare Zameen Par on YouTube, after a theatrical stint, instead of selling its rights to a streaming platform may not pay off, trade experts cautioned.
The pay-per-view model on YouTube could help the film make just about ₹25-30 crore over the next few months as audiences pay ₹100 for each viewing, with the revenue to be split in a ratio of 55:45 in favour of the popular actor. By comparison, an OTT deal would have brought Khan at least ₹125 crore, they said.
Also, TVoD (transaction video-on-demand), or pay-per-view, hasn't really taken off in the country even as piracy continues to pose a big challenge to the movie business.
This story is from the August 11, 2025 edition of Mint Kolkata.
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