Go Unlimited with Magzter GOLD
Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just
Try GOLD - Free
TV, OTTs brace for temporary 20% dip in viewership amid IPL frenzy
Mint Kolkata
|April 09, 2025
Broadcast and streaming platforms are bracing for a customary drop in viewership during the Indian Premier League season.
Broadcast and streaming platforms are bracing for a customary drop in viewership during the Indian Premier League season. These services, primarily focused on entertainment programming, anticipate a 20% fall in viewership and engagement for non-sport genres and in most cases, find it wise to defer big-ticket releases until the T20 cricket tournament ends.
Some OTTs will adopt marketing strategies to maintain user engagement and attract viewers during the IPL, from 22 March to 25 May this year. They will continue with niche programming targeted at segments to lure viewers who are not interested in either cricket or sports as a whole.
This story is from the April 09, 2025 edition of Mint Kolkata.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Mint Kolkata
Mint Kolkata
How EVs came to dominate 3-W market
Of the 1.1 million three-wheelers sold in India this calender year (as of 24 November), more than 687,000, or about 60%, were electric vehicles (EVs), compared with a measly 4.1% for cars and 6.2% for two-wheelers, government data showed.
2 mins
November 26, 2025
Mint Kolkata
1st privately built PSLV near lift-off
India's first privately built polar satellite launch vehicle (PSLV) is expected to have its maiden commercial flight before the end of the financial year, marking a giant leap in the country’s ambition to foster a private space economy.
1 min
November 26, 2025
Mint Kolkata
Sovereign Al takes off as countries try to avoid overdependence on superpowers
As China and the U.S. race to dominate artificial intelligence, countries are increasingly wary of becoming overly dependent on the superpowers for a technology that could profoundly affect their economic competitiveness and national security.
1 mins
November 26, 2025
Mint Kolkata
India’s oil binge to end in Dec as sanctions bite Russia
US targeted top Russian producers Rosneft and Lukoil in recent round of sanctions. AP
1 mins
November 26, 2025
Mint Kolkata
JioMart pulled up for uncertified walkie-talkies
India's top consumer watchdog has held Reliance JioMart guilty of misleading advertisements and unfair trade practices by allowing the sale of uncertified walkie-talkies on its platform, government officials aware of the matter said, in a first such action against an e-commerce portal.
1 mins
November 26, 2025
Mint Kolkata
Weapons guidance system to be made in India with Safran
India and France have deepened defence cooperation with a pact to jointly produce an air-to-ground weapon system
1 mins
November 26, 2025
Mint Kolkata
For a weakened Zelensky, yielding to Trump is riskier than defiance
Buffeted by a corruption scandal that has sparked fury across Ukraine, President Volodymyr Zelensky is in political trouble at home, weaker than at any point since the full-scale Russian invasion of his country began nearly four years ago.
5 mins
November 25, 2025
Mint Kolkata
Tesla vs Tesla: HC grants protection to Musk’s company
The Delhi High Court on Monday granted interim protection to Elon Musk-led Tesla Inc. in its trademark infringement case with Gurugram-based Tesla Power India Pvt. Ltd.
1 mins
November 25, 2025
Mint Kolkata
AI bond flood adds to market pressure
their hype; even a ratings downgrade can hurt returns, let alone a default.
3 mins
November 25, 2025
Mint Kolkata
What went into quadrupling Jio Payments Bank's footprint
Jio Payments Bank Ltd is aggressively expanding its sales network to catch up with market leader Airtel Payments Bank, with the aim of using this wider reach to acquire customers for its more profitable financial products.
2 mins
November 25, 2025
Listen
Translate
Change font size