New-age hotels go light to take on biggies

Brij Hospitality will look to develop its corporate team and build its portfolio further from 8 to 25 hotels in the next 2 years

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established chains. "New hotel management companies don't necessarily have a lot of strict guidelines as to which architect to work with. This gives owners of hotels an easier passage into the business and some level of comfort when they are first starting out," said Ishaan Koul, director at Delhi-based Naaz Hotel Consultants.

According to Koul, hotel owners no longer depend as much on selling rooms directly. A large portion of their bookings—about 30-40%—now come from online travel websites, like Makemytrip or Booking.com, he said, adding some of the new ventures are looking at tier II and III to get a head start.