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ITC Crafts Strategies for New-Age Channels
Mint Kolkata
|June 28, 2025
FMCG giant develops business plans for online and quick-commerce
Packaged consumer goods company ITC Ltd has stepped up measures to develop channel-specific strategies as "new-gen" sales channels like e-commerce and quick commerce gain popularity, offering consumer convenience but also increasing trade complexity.
ITC has executed joint business plans with major quick commerce and e-commerce platforms. It also deployed tailored market and outlet-specific strategies to capitalize on the growth from these channels, as stated in the company's annual report released Friday.
"The rapid growth of modern trade, e-commerce and quick-commerce channels, coupled with the emergence of several new players, has necessitated the deployment of tailored market and outlet-specific strategies to seize the emerging opportunities," the company said.
This story is from the June 28, 2025 edition of Mint Kolkata.
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