Indian agencies dread layoffs as Al reshapes ad industry

told the Financial Times last week.

- 

AI tools now enable clients to develop content, and they are outsourcing less.

(ISTOCKPHOTO)

Executives Mint spoke to said the India offices will also be impacted.“Thenewerage, more adaptable agency networks like Publicis and Omnicom are better and more centrally run,” one senior executive close to the Omnicom-IPG merger said, requesting anonymity. “IPG is more of a holding company of the past, where there is just one financial entity with many more entities in it, which do not need to be connected with each other. The new-age model of networks functions more like Omnicom and Publicis does, where advertisers buy into these main brands and not into the brand name of one of the many agencies they own.”

The senior executive said these agencies and business units have separate finance, admin, and other teams. “Allof this adds up to cost to the client, all costs that the client does not really need to eat.”