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Gen Z Drives Demand for Affordable Luxury Section
Mint Kolkata
|January 29, 2025
Gen Z accounts for 20-25% of online lifestyle market, a report by Bain & Co. and Myntra said
A small set of young luxury consumers is emerging, buying into branded perfumes, sunglasses, and entry-level branded leather goods, said a top executive at online platform Tata CLiQ Luxury.
The cohort now makes up 20% of the website's luxury platform shopper base and is growing rapidly. The retailer has partnered with various brands to launch exclusive collections and is ramping up marketing activities targeted towards such shoppers.
This story is from the January 29, 2025 edition of Mint Kolkata.
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