Try GOLD - Free

From Narasimha to Gita: AI breathes new life into mythology

Mint Kolkata

|

August 19, 2025

Creators and production houses are actively bringing out AI-generated fiction content across long and short formats, including web shows and micro-dramas, even as the online video space remains cluttered with multiple entertainment options.

- Lata Jha

Creators and production houses are actively bringing out AI-generated fiction content across long and short formats, including web shows and micro-dramas, even as the online video space remains cluttered with multiple entertainment options. Many of these new titles are centered on mythology to tap collective heritage and engage Gen Z audiences with what they may have heard of within families and communities.

While Collective Artists Network, a new media company, has launched a 600-episode microdrama version of the Mahabharata, filmmaker Ram Madhvani has announced a mythological virtual reality universe with the first short film being an AI adaptation of the Bhagavad Gita.

MORE STORIES FROM Mint Kolkata

Mint Kolkata

Mint Kolkata

America should think before it slams its door on immigration

The benefits of it are subtle but compelling enough to keep it going

time to read

3 mins

October 09, 2025

Mint Kolkata

Fraudsters will mourn the end of UPI payment requests

The National Payments Corporation of India (NPCI) has phased out a major feature of the Unified Payments Interface (UPI) that has long made peer-to-peer (P2P) transactions both convenient and risky. From 1 October, the \"collect request\" option for P2P transactions has been withdrawn. This is a decisive step to combat a surge in financial fraud within India's digital payments ecosystem.

time to read

3 mins

October 09, 2025

Mint Kolkata

Mint Kolkata

Mini packs, big reach: Estée Lauder eyes India middle class

The American cosmetics and beauty giant is looking to expand investments in the country

time to read

3 mins

October 09, 2025

Mint Kolkata

Mint Kolkata

Our lacklustre market: The fault, dear investor, is not in our stars

Foreign investors have rational and opportunistic reasons to pull money out but the India Story must refresh its appeal too

time to read

4 mins

October 09, 2025

Mint Kolkata

Adani taps SBI, Temasek, others for NMIA terminal

Airport entity in talks to raise ₹30,000 crore for Terminal-2 opening in 2029

time to read

1 mins

October 09, 2025

Mint Kolkata

Mint Kolkata

Advertisers push for transparency standards in ad sales

Some of the advertising industry's largest players have joined forces to propose new standards for transparency in the digital auctions that increasingly dominate ad sales.

time to read

1 mins

October 09, 2025

Mint Kolkata

Mint Kolkata

Airtel's chief flags regulatory overreach in telecom sector

Telcos face disproportionate regulatory burden compared to other digital players, Vittal said

time to read

3 mins

October 09, 2025

Mint Kolkata

India pulls dumping levies on China, others

“India appears to be balancing its industrial and strategic priorities,” said Ajay Srivastava, founder of the Global Trade Research Initiative (GTR), a trade thinktank.

time to read

1 mins

October 09, 2025

Mint Kolkata

'Deep ambitions' for India: Rolls-Royce

Rolls-Royce has “deep ambitions” to develop India as its “home” market and foster strategic partnership riding on its technologies across land, air and sea domains, British defence major’s chief executive officer Tufan Erginbilgic said on Wednesday.

time to read

1 min

October 09, 2025

Mint Kolkata

Mint Kolkata

India pulls several anti-dumping levies on China, others

New Delhi has quietly allowed the expiry of anti-dumping duties on a range of goods from several countries including China, signalling a recalibration in its approach to trade protection.

time to read

1 min

October 09, 2025

Listen

Translate

Share

-
+

Change font size