Try GOLD - Free
From Leh to Kota, multiplexes roll into small towns & southern India
Mint Kolkata
|July 16, 2025
Several multiplex cinema operators are surging ahead with a two-pronged expansion strategy undeterred by recent unpredictable box office performance.
Big multiplex chains such as PVR Inox and Cinepolis as well as smaller companies such as Miraj Entertainment Ltd, Mukta A2 Cinemas and MovieMax Cinemas have set their eyes on tier 2 and 3 markets such as Patna, Shillong, Jaipur, Kota and Leh-Ladakh to build low-cost cinemas with local developers.
The second part of the strategy involves focusing on markets in South India, including cities like Hyderabad, Bengaluru, Huballi, Kochi and Cuddalore that boast a robust theatre-going culture, according to industry experts.
These expansion plans come amid a lacklustre first half of the year for the Hindi film industry, the country's biggest, which is pinning hopes on a stronger second half with a wave of sequels and stories rooted in mythology and folk traditions, as Mint reported on.
This story is from the July 16, 2025 edition of Mint Kolkata.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Mint Kolkata
Mint Kolkata
Arsenal's time might be this season: Michael Owen
The former England and Liverpool player on how the game has changed, Premier League predictions, and the Ballon d'Or
5 mins
October 11, 2025
Mint Kolkata
UPI AutoPay’s endless woes forcing an industry rethink
55-90% of automated payments on UPI AutoPay didn’t go through in Aug, NPCI data shows
2 mins
October 11, 2025
Mint Kolkata
Prosus buys 10% stake in Ixigo parent for ₹1,295 cr
Travel tech platform Ixigo has sold a 10% stake in the company to Dutch investor Prosus for ₹1,295 crore, which it plans to use primarily for investing in artificial intelligence, expanding its hotel business, and acquisitions.
1 min
October 11, 2025
Mint Kolkata
Norms for hazardous chemicals tightened
The government has overhauled more than four-decade-old safety codes that govern the production, handling, and storage of hazardous chemicals, as it seeks to bolster industrial safety and prevent chemical-related mishaps in India.
1 min
October 11, 2025
Mint Kolkata
Silver to stay hot as supply thins amid buyer frenzy
Demand for silver has soared on the back of rising industrial use and investor frenzy, but supply remains constrained.
1 min
October 11, 2025
Mint Kolkata
CaratLane is reshaping the jewellery world
CaratLane has become a household name in fine jewellery. Its recently launched CaratLane Gulnaara, a 73-faceted solitaire crafted for exceptional brilliance is a cut above the rest.
2 mins
October 11, 2025
Mint Kolkata
Investors aren't too excited about TCS's biggest bet
“We are on a journey to become the world’s largest artificial intelligence (AI)-led technology services company,” said Tata Consultancy Services (TCS) Ltd’s chief executive K. Krithivasan in prepared remarks on Thursday after announcing it will spend over $6 billion in about six years to set up data centres.
2 mins
October 11, 2025
Mint Kolkata
Science at the political table
'The Man who Fed India' is a diligent record of India's most impactful agriculture scientist, M.S. Swaminathan
5 mins
October 11, 2025
Mint Kolkata
Inside Mumbai's first crying club
The club seeks to create a safe space where adults can experience the catharsis of weeping with company
4 mins
October 11, 2025
Mint Kolkata
Silver to stay hot as supply thins amid buying frenzy
New mines can’t help, either, Exploring and developing new mines typically takes several years.
1 mins
October 11, 2025
Listen
Translate
Change font size