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Reliance Takes On Tata, PepsiCo With ₹10 Raskik Hydration Drink
Mint Hyderabad
|January 07, 2025
RCPL Forays Into The Hydration Segment With The Launch Of ₹10 Raskik Gluco Energy Drink, Eyes Mass Market
Reliance Consumer Products Ltd (RCPL), the wholly-owned consumer products arm of Reliance Retail Ventures, on Monday launched Raskik Gluco Energy, marking its entry into the hydration category. Priced at ₹10, it is set to intensify competition in the mass-market beverage segment, dominated by Tata Consumer Products, PepsiCo, Dabur, and Coca-Cola.
In 2023, RCPL had acquired beverage brand Raskik, which was founded in 2019 by Vikas Chawla, the former managing director, south east Europe, at Coca-Cola. The brand initially offered fruit-based drinks and coconut water.
This story is from the January 07, 2025 edition of Mint Hyderabad.
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