PepsiCo taps gourmet taste buds with Red Rock Deli’s India debut

Snack and cola maker PepsiCo is finally giving gourmet a chance with the launch of Red Rock Deli chips, priced ₹60 and ₹125 a pack, in a shift from its years-long focus on mass-market Lay's that starts as low as ₹5.

- Suneera Tandon

The move marks PepsiCo India’s most aggressive push yet into the premium end of the salty snacks market—where consumers are seeking more gourmet flavour.

This shift is significant because India’s organized snack market is surging—chips are now among the fastest-growing food categories. As consumers pay more for better flavours and premium packaging, startups such as Beyond Snacks, Too Yum! and Cremica’s Opera Chips have stormed the shelves, backed by fresh funding rounds.

With demand rising from metros to smaller towns, premium snacks have become the hot growth engine of India’s FMCG landscape, and Red Rock Deli is positioning itself squarely to ride the wave.