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AI crashes the ad party, and it's not leaving anytime soon

Mint Hyderabad

|

November 26, 2025

Major brands as well as startups are adopting AI to create quick, low-cost, highly-targeted ads

- Sowmya Ramasubramanian

AI crashes the ad party, and it's not leaving anytime soon

Major consumer brandsfrom Coca-Cola to Pidilite and even startupsare increasingly using artificial intelligence (AI) to create quick, low-cost advertisements, launching sharply-targeted campaigns and driving a boom in specialised AI marketing tools.

This shift is turning ad production from a resource-heavy human process into a cost-efficient technological utility, allowing companies to quickly test thousands of ad variations across platforms like Instagram, Facebook, and their own websites.

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