Try GOLD - Free

A design studio sews up a stitch library

Mint Hyderabad

|

July 19, 2025

Morii Design not only documents rural India's embroidery techniques but also creates new ones to empower artisans

- Radhika Iyengar

Under the shade of a tree, a group of Kachhi Rabari women are huddled together. With their black lehngas tucked between their legs and their veils draped across their foreheads, their eyes follow the slender needles darting between their fingers. The women giggle and trade stories with each other, as they embroider the fabrics with their generational knowledge of Rabari bharath (or embroidery).

Leading them is Brinda Dudhat, a product of National Institute of Design, Ahmedabad, who in 2019 co-founded Morii Design, a Gandhinagar-based textile design studio that crafts riveting textile tapestries using the erudite wisdom of over 180 artisans across 12 villages in India. The studio reimagines folk patchwork and motifs, embroidery techniques and block printing with modern flair.

With the onset of machines that could master and replicate even the most complex handmade techniques, regional and rural thread-works unknowingly began to recede into oblivion.

Dudhat noticed the change at the source: the women in pastoral and seminomadic communities, who once took hours embroidering their trousseaus for personal pleasure, were now assembling their clothing using machine-aided decorations. "It was really surprising," says Dudhat, 30. "There are some very complex stitches in Rabari embroidery alone. Now, however, there are machine-made ribbons available that replicate those stitches. So, the women stack these ribbons on to their dresses and just stitch them. Instead of traditional mirror embroidery, they use reflective acrylic or plastic discs. So, their wedding attires, which were once entirely hand-embroidered by them, now feature machine-made imitations," where only the smaller areas are filled in by their own creativity. Dudhat wanted to breathe new life into these folk textile crafts—rekindling both pride and interest among the artisans, while monetarily empowering them as well.

MORE STORIES FROM Mint Hyderabad

Mint Hyderabad

Marico’s margin on slippery slope despite healthy demand

The Marico Ltd stock hit a new 52-week high of ₹764.65 on the NSE on Monday after its consolidated revenue surged 31% year-on-year to ₹3,482 crore in the September quarter (Q2FY26), led by broad-based growth across product categories.

time to read

1 mins

November 18, 2025

Mint Hyderabad

Mint Hyderabad

'Many blitzscaling startups don't transition to discipline'

overthe last decade havescaled much more than anyone anticipated.

time to read

1 mins

November 18, 2025

Mint Hyderabad

India ships jet fuel to US West Coast

India has exported its first-ever jet fuel cargo to the US West Coast for energy major Chevron, according to traders and shipping data, seizing upon a rare arbitrage opportunity to fill supply shortfalls in Los Angeles.

time to read

1 min

November 18, 2025

Mint Hyderabad

Mint Hyderabad

Gold spike, Trump tariffs lift goods trade deficit to all-time high

Overall merchandise exports slipped to $34.38 billion from $36.38 billion in September and $38.98 billion a year earlier. Agarwal said India maintained steady export growth in the first seven months of FY25, even as global demand softened.

time to read

2 mins

November 18, 2025

Mint Hyderabad

Mint Hyderabad

Blockbuster year in sight for IPO street as issuers queue up

A decade-high number of filings for initial public offers, or IPOs, in 2025 has brought India within sighting distance of the highest ever amount of money raised in such share sales in a single year, data analysed by Mint showed.

time to read

1 min

November 18, 2025

Mint Hyderabad

Mint Hyderabad

Govt keen on timely payments to MSMEs

The Union government is considering a new set of measures—including charging interest and imposing a substantial levy on defaulters—to address the longstanding issue of delayed payments to micro, small, and medium enterprises (MSMEs), said two people close to the matter.

time to read

2 mins

November 18, 2025

Mint Hyderabad

Blockbuster year in sight for IPO street

capital markets, Avendus Capital, a Mumbai-based investment bank.

time to read

2 mins

November 18, 2025

Mint Hyderabad

Mint Hyderabad

Do pre-IPO gains get long-term tax status?

I live in Australia and I own shares in a Indian company which got recently listed. I invested about 1.5 years back when it was not listed. When I sell the shares now, will it be considered as shortor long-term gains? —Name withheld on request

time to read

1 mins

November 18, 2025

Mint Hyderabad

Bezos takes on first ops role since Amazon

Jeff Bezos will serve as co-chief executive officer of a new artificial intelligence (AI) startup that focuses on AI for engineering and manufacturing of computers, automobiles and spacecraft, The New York Times reported on Monday.

time to read

1 min

November 18, 2025

Mint Hyderabad

Meity clears projects worth ₹7,172-crore

The ministry of electronics and information technology (MeitY) on Monday cleared 17 projects, with a cumulative investment of ₹7,172 crore, in the second tranche of approvals under a scheme that aims to boost the production of electronic goods within the country.

time to read

1 min

November 18, 2025

Listen

Translate

Share

-
+

Change font size