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Viral reels: The trend making wedding biz a whole lot bigger
Mint Chennai
|February 28, 2025
Wedding social media managers charge ₹50,000 to ₹2.5 lakh for wedding reels that can rake up millions of views
Your wedding can be your ticket to social media virality. The desire among couples to make their special day even more memorable has spawned a new category of service providers called wedding social media managers.
These agencies charge ₹50,000 to ₹2.5 lakh to create wedding reels that can rake up millions of online views.
These videos are usually emotional or funny. Like a groom crying at the bride's entry or circling a stack of cash to protect her from 'evil eye' or simply presenting a special dance.
Or the bride's father adding a touch of humor: "I have a confession to make. I'm broke. Seriously! I'm broke. This girl... she has left me nowhere. I have no option now but to put her room on Airbnb. I have to recover some cost of this wedding."
Pradeep Nor, 26 and Rinkal Sidhiya, 27, a Mumbai-based couple who tied the knot in the city in December, took that route.
This story is from the February 28, 2025 edition of Mint Chennai.
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