Go Unlimited with Magzter GOLD
Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just
Try GOLD - Free
Runaway gold prices nudge buyers to studded jewellery
Mint Chennai
|June 16, 2025
Sales data indicates a shift towards lighter and more affordable precious stone jewellery
A sharp rally in gold pushed many price-conscious Indians to choose studded jewellery instead of plain gold jewellery in the March quarter, sales data of leading retailers showed.
At Titan Co. Ltd, India's largest jewellery retailer by revenue and market capitalization, sales of diamond-studded jewellery grew 12% from a year earlier, while overall domestic jewellery sales grew 23.4%.
Studded jewellery accounted for 30% of its domestic jewellery business during the quarter.
The story was different at its rivals.
At Kalyan Jewellers Ltd, the second biggest gold retailer, studded jewellery sales grew 47.6% from a year earlier, compared to 38% in domestic jewellery sales.
Studded jewellery accounted for 31% of Kalyan's revenue in the country in the fourth quarter.
Senco Gold and Diamonds and PN Gadgil Jewellers witnessed the same trend.
This story is from the June 16, 2025 edition of Mint Chennai.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Mint Chennai
Mint Chennai
When LLMs learn to take shortcuts, they become evil
Some helpful parenting tips: it is very easy to accidentally teach your children lessons you did not intend to pass on.
2 mins
November 28, 2025
Mint Chennai
The curious case of LIC’s voting on Reliance, Adani board resolutions
In all, of the about 9,000 resolutions since the beginning of fiscal year 2023 (FY23), LIC voted in favour of over 92% of them and abstained from voting on another 6%.
6 mins
November 28, 2025
Mint Chennai
Intel executive's home raided in Taiwan criminal probe
Wei-Jen Lo jumped to Intel from TSMC, triggering legal fight; Intel calls allegations meritless
3 mins
November 28, 2025
Mint Chennai
India seeks agri goods testing parity
India is working with the US, European Union, the United Kingdom, Singapore, Switzerland, and the Asean bloc countries to mutually accept each other’s inspection, testing and quality certification systems for farm produce in an attempt to ensure low-friction movement in such trade, two senior government officials told Mint.
2 mins
November 28, 2025
Mint Chennai
Would you like to be interviewed by an AI bot instead?
don't think I want to be interviewed by a human again,\" said a 58-year-old chartered accountant who recently had an interview with a multinational company.
3 mins
November 28, 2025
Mint Chennai
How the latest labour codes will benefit most employees
Workers may see an increase in some statutory benefits such as gratuity and leave encashment
4 mins
November 28, 2025
Mint Chennai
Japan's Incubate plans two new funds; one for India
Incubate Fund Asia, backer of firms such as M2P and Captain Fresh, is kicking off a fundraising spree with its fourth India-focused seed fund.
1 mins
November 28, 2025
Mint Chennai
Sebi now trains sights on commodity derivatives
Following clampdown on equity derivatives after studies revealed steep retail losses, the stock market regulator is turning its attention to the commodity derivatives segment (CDS).
1 mins
November 28, 2025
Mint Chennai
Is Apple on a roll?
Apple is set to end the long reign of Samsung as the world's top smartphone company, according to Counterpoint Research.
1 min
November 28, 2025
Mint Chennai
Investors expect AI use to soar. That's not happening
An uncertain outlook for interest rates. Businesses may be holding off on investment until the fog clears. In addition, history suggests that technology tends to spread in fits and starts. Consider use of the computer within American households, where the speed of adoption slowed in the late 1980s. This was a mere blip before the 1990s, when they invaded American homes.
2 mins
November 28, 2025
Listen
Translate
Change font size