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JioStar sets ₹5,000 cr ad target for IPL
Mint Chennai
|March 03, 2025
With just over two weeks to go for the Indian Premier League (IPL) 2025, JioStar—the joint venture between Reliance Industries Ltd's Viacom18 and The Walt Disney Co.—has secured 12 sponsors and is targeting ₹5,000 crore in advertising revenue from this edition, according to two people aware of the matter.
With just over two weeks to go for the Indian Premier League (IPL) 2025, JioStar—the joint venture between Reliance Industries Ltd's Viacom18 and The Walt Disney Co.—has secured 12 sponsors and is targeting ₹5,000 crore in advertising revenue from this edition, according to two people aware of the matter. However, industry experts are not sure if this target is achievable.
JioStar executives remain bullish, citing strong advertiser demand, new audience targeting capabilities, and real-time measurement innovations.
This story is from the March 03, 2025 edition of Mint Chennai.
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