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The influencer code
Mint Bangalore
|July 26, 2025
Terms from influencer marketing have crept into how PR folks talk to journalists, much to this writer's annoyance
Can we set a date for the collaboration?
" a public relations executive asked me recently about fixing an interview slot with a business leader they were representing. Something about the question ticked me off instantly, but I put it down to my creeping middle-aged crankiness and being forced to exercise my terrible scheduling skills to consult my chaotic calendar. It was only later that I put a finger on the real source of my annoyance: the word "collaboration".
This story is from the July 26, 2025 edition of Mint Bangalore.
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