Streaming Platforms Push Annual Plans for Value-Conscious Indians

Despite American companies such as Netflix billing consumers only monthly and not annually, and the model gaining wide acceptance in the West, Indian audio and video streaming platforms continue to believe in the long-term viability of annual subscriptions for value-conscious Indians while offering multiple options to secure customer interest.

- Lata Jha

Monthly renewals may generate greater revenue, but subsidized annual plans attract loyal, long-term users, minimize churn, foster stronger connections with audiences, micro-target them, and personalize their offerings extensively. They are also more cost-effective for customers.