Startups tweak supply chains to ride q-commerce wave

Early-stage startups say quick commerce is the fastest growing channel for their businesses

- Priyamvada C.

Early-stage startups are tweaking their supply chain operations and rushing to tie up with companies including Blinkit, Zepto and Instamart to make quick commerce their primary distribution channel and accelerate sales, according to company executives and investors.

For instance, Sweet Karam Coffee, a Chennai-based snacking company, has shifted its supply chain from a centralized fulfillment model to a regional hub-based setup to speed up deliveries. "We optimise by rationalising our SKU mix based on performance, designing fulfillment-friendly packs, and keeping logistics lean through smaller, more frequent dispatches," company co-founder Nalini Parthiban told Mint.