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Nykaa is battling the beast of earnings expectations
Mint Bangalore
|August 20, 2025
Shares of FSN E-Commerce Ventures Ltd have advanced 38.5% so far in 2025 as Nykaa's parent company proved to be resilient amid increased competition from quick commerce and slowing urban demand.
Nykaa's beauty segment continues its strong show even as the fashion segment's losses are a sore spot. The beauty segment's annual unique transacting customers grew 26% year-on-year in the June quarter (Q1), while average order values improved 4%.
Buyers' increasing spending per purchase powered a 26% growth in beauty GMV. Nykaa has two key growth engines: premiumization and penetration. Premiumization via campaigns like 'Luxe Weekender' aims to lock Nykaa as the first stop for high-end brands.
This story is from the August 20, 2025 edition of Mint Bangalore.
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