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No kidding: Demand up for children's products
Mint Bangalore
|January 14, 2025
Modern parents willing to invest in high-quality, safe, innovative offerings
From educational toys to healthy snacks, consumer brands are tapping into a fast-growing opportunity in children's products, driven by modern parents' willingness to invest in high-quality, safe, and innovative offerings.
Brands such as Peak XV-backed toy-maker Skillmatics, kids apparel-focused Includ, and entertainment firm Green Gold have seen their businesses grow due to interest in a fairly underserved category, founders and senior industry executives told Mint.
Skillmatics' global revenue touched nearly ₹500 crore in 2024 while its India business doubled in the same period compared to the previous year, its founder and chief executive Dhvanil Sheth said. India is the firm's second-largest market after the US.
This story is from the January 14, 2025 edition of Mint Bangalore.
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